David Holguín is a flamenco-inspired guitarist and bandleader from Highland Park, Los Angeles, whose musical style blends flamenco technique with Latin jazz, salsa, cumbia, and world-music influences. Growing up in Northeast LA, he absorbed the sounds of boleros, cumbias, rock, jazz, and street-corner serenades—an eclectic environment that shaped the foundation of his artistry. Though not conservatory-trained, Holguín developed his craft through self-study, mentorship from local musicians, countless live performances, and deep immersion in flamenco guitar traditions.

In his early musical life, Holguín was captivated by the emotional intensity and rhythmic complexity of flamenco. At the same time, he was drawn to the energy of Latin dance music—genres that naturally resonated with the cultural fabric of Los Angeles. These dual influences became the defining elements of his sound: percussive, expressive flamenco technique intertwined with the groove and warmth of Latin jazz, salsa, and cumbia.

Holguín is best known as the founder and director of Flamenco Souls, a group that began as a small ensemble dedicated to flamenco-styled fusion. Over the years, the project expanded in size, sound, and ambition, evolving into a full Latin-influenced dance and world-music band. The group built its reputation organically, performing at community events, bars, wineries, cultural festivals, and city concerts across Southern California. Their shows became known for transforming intimate venues into lively dance floors, engaging audiences of all ages.

As demand grew and the music continued to evolve, Flamenco Souls transitioned into The Latiniti Infiniti Band. The new identity reflects Holguín’s expanded musical vision: a fusion project that honors flamenco roots while embracing salsa, cumbia, cha-cha-cha, Latin jazz, rumba, and modern Latin standards. While the band’s name changed, the core remained the same—Holguín’s flamenco guitar as the heartbeat, supported by a rotating family of skilled musicians representing diverse cultural and musical backgrounds.

Holguín’s guitar style is defined by its emotional clarity and rhythmic precision. Drawing from flamenco traditions, he approaches the guitar as both a melodic and percussive instrument, using rasgueos and rhythmic patterns that push dancers forward. Influenced by jazz improvisation, he treats every solo as a conversation, weaving between traditional motifs and spontaneous expression. His goal is always connection: to make listeners feel something immediate and to inspire movement.

Highland Park remains a central part of Holguín’s identity. Performing throughout Northeast LA taught him how to read rooms, respect cultural traditions, and bridge generations—from abuelas who grew up with boleros to younger audiences discovering Latin music for the first time. His performances emphasize community-building, cultural pride, and the shared experience of live music.

As a bandleader, Holguín arranges repertoire, guides rehearsals, and shapes the overall musical direction. He prioritizes musicianship with heart—players who honor Latin genres while bringing their own flair and heritage to the stage. Under his direction, Latiniti Infiniti has become a sought-after ensemble for festivals, community celebrations, private events, corporate gatherings, restaurants, and live-music venues seeking an authentic, high-energy Latin fusion experience.

Today, David Holguín stands as a bridge between flamenco tradition and the vibrant Latin soundscape of modern Los Angeles. Through Flamenco Souls and The Latiniti Infiniti Band, he continues to champion cultural fusion, live musicianship, and the power of rhythm to unite communities. His journey reflects persistence, artistic evolution, and an unwavering commitment to keeping Latin and flamenco-infused music alive on the stages of Southern California and beyond.